Hi, I’m Daphne!
I am a dot connector who designs with words.
About me
As a content designer and strategist, I advocate for the user across all the decision points in their journey, from where and how it begins through its natural end, while managing relevant stakeholders and achieving desired business goals.
The common thread that unites my work as a systems thinker, storyteller, and strategic MBA—and what I consider my superpower—is connecting the dots: across business needs and strategy, among agile and hybrid teams, and in the ever-critical task of serving both the bigger picture and the granular details.
The sheer variety of my work and life experiences to date provides multiple lenses that inform my work in content design, UX writing, content strategy, project management, and team leadership.
Simply put, I light up at the intersection of words and design. Earlier in my career, this meant where text and images combined for layout, whether in print or online. Now it means having followed a more tech-informed user experience over to the product stack. Where the sooner we can light things up, the better.
When I’m not knee-deep in UX writing, I am a part-time professional musician and volunteer end-of-life doula. I'm also a proud member of NATS (National Association of Teachers of Singing) and Dancers Over 40.
EXPERIENCE
UX content designer with experience creating clear, scalable product experiences across complex user journeys. Systems thinker skilled at translating business goals, technical constraints, and user needs into language and interaction patterns that build trust, reduce ambiguity, and support decision-making.
Open to full-time and fractional roles.
Known for connecting the dots among user expectations, product strategy, and desired outcomes. Demonstrated experience on agile and hybrid teams: aligning stakeholders, establishing consistent language systems, and improving clarity across both high-level product experiences and detailed interaction flows.
Product design background includes UX writing, from microcopy to long-form content, interaction design collaboration, from initial concept through delivery, and complex project management across distributed teams. Tools include Figma, FigJam, Miro, Jira, Confluence, Trello, Optimal Workshop, ChatGPT, Claude.
PRIOR EXPERIENCE
Consumer Reports, As inaugural UX Writer within Consumer Reports, charged with establishing UXW discipline and helping shape product writing across trusted 90-year-old consumer advocacy nonprofit and publisher engaged in optimizing its digital presences.
Authored UX Writing foundational guidance for new CR design system and operationalized that guidance by publishing two custom GPTs. Supported up to 10 product squads; full-time remote (contract), Oct 2025–May 2026
Indeed Inc., UX Content Designer, Indeed Hire; full-time remote: Apr 2022–May 2024 (position ended by company layoffs)
Forbes Media LLC / Forbes Advisor, Lead Editor, Banking (and Senior UX Writer, in absence of UX function); Assigning Editor, Banking and Personal Finance, full-time remote: Dec 2019–Mar 2022
Contently, Managing Editor and Content Strategist, where primary clients included LegalZoom, Dell Technologies, Discover Credit Cards, First Horizon Bank, The Hartford, Guardian Life, and Prudential Financial; contractor, full-time hybrid: Jan 2016–Feb 2020 and contractor, part-time remote: 2020–2023
d/b/a IMAGINE Communication, Principal | Consultant | Senior Content Designer, Editor/Writer, Content Strategist, where primary clients have included ADP, BMW North America, Deloitte Consulting, ESI Design, and Polo Ralph Lauren; full-time: Sept 2001–Dec 2010 and Jan 2014–Jan 2016 and part-time: Dec 2010–Jan 2014 and Jan 2016–present
Guardian Life Insurance [not a communications role], Financial Representative of The Guardian Life Insurance Company of America and Registered Representative and Financial Advisor of Park Avenue Securities LLC; interim Life Brokerage Manager, Dec 2010–Jan 2014
Winstar Communications, Director, Employee Communications, Sept 2000–Jul 2001 (position ended by corporate bankruptcy)
Deloitte Consulting, Global Manager, Internal Communications, Sept 1998–Sept 2000
[prior roles include HR/Benefits Communications Consultant (full-time); in managed health care: Senior Writer, Manager of Marketing Communications, National Accounts Manager, Contract/Proposal Analyst, and Technical Marketing Consultant; in the nonprofit sector: Executive Director, Very Special Arts CT, Graduate Intern—The Kennedy Center (Washington DC), and Assistant to the Director, Dept of Athletics, Yale University]
INDUSTRIES SERVED
Nonprofit management
Managed health care
Employee benefits consulting
Management consulting
Telecommunications
HR/workforce management SaaS
Life, accident, and health insurance
Personal finance and banking
Financial service journalism
HR recruitment and staffing
Arts and higher education
Clients have included: ADP, BMW North America, Deloitte Consulting, ESI Design, Wachtell Lipton, Debevoise & Plimpton, Clifford Chance, the NewYork-Presbyterian hospital system, 18|Orion, LegalZoom, Dell Technologies, Discover Credit Cards, First Horizon Bank, The Hartford, Guardian Life, Prudential Financial, Aetna Health Plans, Polo Ralph Lauren, Timberland, and major labor unions.
EDUCATION
MBA, Yale University, Yale School of Management (Major: Marketing, minor: Organizational Dynamics)
MM, Yale University, Yale School of Music (Major: Singing). Belding Apprenticeship Award
BA cum laude, Randolph-Macon Woman’s College, Phi Beta Kappa, R-MWC Distinguished Scholar
Continuing education after 31 May 2024 layoff included completing 35-hour PMP Certification prep course, plus online work in accessibility, generative AI, OOUX, and Human-Computer Interaction: The Foundations of UX Design